International Western
Geographical Series

produced by
Western Geographical Press

published and distributed by
John Wiley & Sons, Ltd.

02 Quality Management in Urban Tourism
edited by
Peter E. Murphy

This is the beginning of an exciting new era in the planning and management of urban tourism. Quality Management in Urban Tourism reflects growing awareness of the economic and social impacts of tourism and seeks to help develop an industry that is beneficial to all. To achieve this goal, social science is moving beyond classification and model building to embrace business and planning principles to guide the development of the world's largest industry.
Written by some of the leading authorities in tourism research, this book makes essential reading for all those interested in identifying synergistic strategies designed to ensure both customer and host satisfaction in urban tourism.

ISBN 0 471 97099 9
price: US71.95
order through: John Wiley & Sons Ltd.